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Fri 9 Oct · 09:00 in Amman

Big ideas deserve a launch day.

From the first sketch to a product people use. We bring the crew, the craft and the engineering, and we stay for the year after.

Let's talk about your ideaLet's talk Explore the studioWhat we do
  • Free first conversation
  • 12 months guaranteed
  • Yours to keep or leave
Example · Ostra Coffee, a made-up client
  1. Design signed off
  2. Build passed every check
  3. Release approved by a person
  4. Live, website and app

Everything your business needs, from first idea to daily work.

All of it in the same hands, so nothing falls between two companies.

01 Before launch

Brand, content and company setup

Your name, brand, content and company, ready before you launch.

We name your business, design its brand, create its launch content and set up a company that can sign contracts and take payments.

  • Naming. We shortlist names for your market, check the domain and social handles, and run a first trademark screen.
  • Brand identity. Logo, colour palette, type and tone of voice, with guidelines your team can follow.
  • Company setup. If you need a US company, we arrange it in Wyoming or Delaware; UK and UAE setup partners are joining soon.
Talk to us about your launch

02 Build and launch

Product engineering

Websites, apps and platforms, from first design to launch day.

We design, build and launch your product: people approve every release, and the code and accounts are yours from the first day.

  • Web apps, SaaS and internal tools. Sign-in, payments, dashboards and admin panels, for your customers or your own staff.
  • Mobile apps. iOS and Android apps, and we handle the app store review.
  • SEO and AEO. Pages that Google can find and rank, and that AI answer engines such as ChatGPT, Perplexity and Claude can read and quote.
Talk to us about your product

03 After launch

Automation and AI chatbots

Software that takes on your routine work, from invoices to customer chats.

We hand repetitive jobs to software, connected to the systems you already use, so your team can focus on customers.

  • Orders and payments. A new order creates the invoice, books the courier and emails the customer, and late payers get a reminder.
  • AI chatbots. Chatbots on your website answer from your own information, book appointments and hand hard questions to your team.
  • Alerts and documentation. Every automation comes with documentation, an alert when it fails and accounts in your name.

n8n · Make · Zapier · Claude · OpenAI · Google Gemini, or custom code where they fall short.

Talk to us about automation

04 After launch

Business systems

CRM, ERP and invoicing platforms, set up, connected and taught to your staff.

We help you choose the platforms your company runs on, shape them around the way you work and train your team to use them.

  • Choosing the tools. We recommend what fits your size, budget and language, and we take no commission from vendors.
  • Connecting your systems. Your platforms talk to your website, email, payments and accounting, so nobody enters the same data twice.
  • Team training. Live online sessions in English or Arabic, or in person on request, with recordings and short guides to keep.
Talk to us about your systems

05 Already built

Rescue for AI-built apps

Built it with AI? We make it ready for real customers.

AI tools can get a demo working in an afternoon. We check the code behind it, fix the risks and take it to production.

  • Audit. We read the whole codebase and tell you plainly what's risky, what's fine and what's cheaper to rebuild.
  • Security. We lock down open databases, move keys to the server, set spend limits and test who can see what.
  • Backups. Separate test and live systems, and backups we've restored to prove they work.

Built with Cursor · Lovable · v0 · Replit, or similar

See the six risks we check for

AI makes apps look finished. Production makes them prove it.

AI tools let non-technical founders and fast-moving teams prompt a prototype in an afternoon. But the gap between an AI demo and a business people rely on is full of hidden risks: database keys anyone can read, customers who can see each other's data, AI bills that climb with every user, and code no one can safely change.

The part the demo doesn't show

  • 01Code that collapses when you change it
  • 02An exposed database
  • 03No spend limit
  • 04A backup never restored
  • 05Missing legal pages
  • 06Nobody saying no

Real users are not a test environment.

44% of AI code-generation tasks introduced a security vulnerability in tests of more than 100 AI models. Source: Veracode, 2026 GenAI Code Security Report (July 2026)

All of this costs less to get right before launch than after.

Check my idea or app, free

The Arvadya promise

Your money. Your freedom. Our signature.

We get the money right first, make your product safe to keep building on, and put our name to it for 12 months.

01 The money math

We do the money math before we write code.

Pricing is hard to change once customers are paying, so we start there. Before we build, we work out what each customer will cost you every month (AI, hosting, payment fees) and the price at which you start making money. Here's the kind of problem it catches.

Check my numbers, free
Money check · before launchExample

An AI app that charges $9 a month.

Typical customer200 AI requests a monthCosts you $3.16You keep $5.84
High-usage customer5× as many: 1,000 requestsCosts you $12.76You lose $3.76
Hold

Profitable on average, but high-usage customers cost more than they pay. A usage limit, a smaller AI model or a higher-priced plan fixes that before launch.

Assumes about 1.2 cents per AI request, $0.20 a month for hosting and a 2.9% + $0.30 card fee. A rough estimate, not financial advice.

02 House rules

Keep building with your own AI, safely.

Every handover comes with instructions your AI assistant reads, and automatic checks that stop a release when a test fails.

  1. 01Your code, accounts and keys in your name
  2. 02Tests and automatic release checks
  3. 03AI instructions and an architecture map
  4. 04Runbook, backup restore and decision log

03 Signed for

We stand behind what we build for 12 months.

If something we built stops working as agreed within 12 months of launch, we fix it free. That stays true whoever builds next, as long as changes pass the release checks we handed over, unchanged.

  • ✓ CoveredDefects in what we built, measured against your signed specification.
  • ↗ Also coveredChanges by your team or another company, if they pass our unchanged checks.
  • ✕ Not coveredNew features, skipped checks, provider outages or outside changes after launch.

Full terms are in your contract. We're one email away.

How we work

Start where you are. We'll take it from there.

Seven phases, one crew. Join at any phase, including with a prototype you built yourself.

  1. 00Free consultation

    Start with a real conversation.

    A free call about your idea or app. We tell you honestly what it needs, roughly what it costs, and what to decide first, even if the answer is that you don't need us.

    You getA written summary and a first scope

  2. 01Plan

    Find the right first step.

    Who it's for, what to build first, what to leave out, and the money math per user. Every feature starts as a bet, with a way to measure it.

    You getA one-page product plan and a fixed-price quote

  3. 02Name and brand

    Give the idea a look and a voice.

    Names checked for domains and social handles, a first trademark screen, then logo, colours, type and voice. Full clearance comes from a trademark attorney.

    You getYour brand kit, design system and launch visuals

  4. 03Company and rules

    Make it ready to do business.

    Where to register, which rules your markets require, and what you need to sell legally. Licensed professionals give legal and tax advice.

    You getYour company set up, with checkout and payments ready

  5. 04Build

    Make the thing people came for.

    Websites, web apps, internal tools and AI features, plus the automations that connect them. People decide the design, set the rules and approve every release.

    You getWorking software, and a build board you can watch live

  6. 05Launch

    Ready means every check says GO.

    Domain, email, hosting, app-store review, legal pages, search and accessibility checks. We also connect your team's tools and train your people.

    You getA launch checklist, every line signed off

  7. 06The long run

    Stay in control after launch.

    A 12-month guarantee, optional care plans and house rules for your code, so your team or your AI can keep building safely, with nothing locking you to us.

    You getEvery key, account and file in your name

  8. Join at any phase

    Bring a sketch, a plan or a prototype you built yourself. We start from there.

    Start with a free call

Worldwide · optional US company kit

We work with founders everywhere. Need a US company? We'll set it up.

We partner with startups and businesses across Europe, the Middle East, Asia and the Americas. If you need a US company to take card payments from around the world, open a US business bank account or raise from American investors, we set it up as an optional service, from forming the company to reminders for every yearly filing. If you already have a company, or sell locally, we build straight for your market.

  • Europe
  • The Middle East
  • Asia
  • The Americas
Don't miss the paperwork $25,000

Potential penalty for a missed Form 5472 filing. We put every filing on your calendar.

Source: IRS Instructions for Form 5472 (Rev. December 2024), 26 U.S. Code § 6038A

We are not a law firm, a tax adviser, or a bank. Official registered agents file US company papers. Licensed professionals give legal and tax advice; banks and payment providers make their own approval decisions.

Ask about the US company kit
What's in the kitUS company kit / 08
  1. US companyAn LLC or C Corporation in Wyoming or Delaware. UK and UAE setup partners are joining soon.
  2. Registered agentThe official contact your state requires, renewed on time.
  3. US business addressA real street address; mail received, scanned and sent on.
  4. EINYour company's US tax number, even without a US Social Security number.
  5. ITINYour personal US taxpayer number, when you need one.
  6. US business bank accountDocuments prepared and introductions to banks that serve founders abroad.
  7. PaymentsStripe or another provider set up in your company's name.
  8. Yearly calendarState reports, renewals, and federal filings, with timely reminders for each.

Checked with you · no steps skipped

Nothing hidden

You see what we see.

No status-report theatre. You get the same view of your project that we have.

  1. 01

    A live build board.

    Every feature, in its real state: GO when checks pass, HOLD while it waits, NO-GO when a check fails.

  2. 02

    Every feature is a bet.

    Before we build, we write down what should change, how we'll measure it and when to remove it if it doesn't work.

  3. 03

    Fixed price. Shared savings.

    One price, agreed before we start. If we talk you out of a feature, half its price comes off your bill.

  4. 04

    Estimates on the record.

    We keep each estimate next to what really happened. As projects grow, we will publish the record with client permission.

Example interface. The build board is something we provide on every project.

Follow-up · revisions · market changes

Launch day isn't goodbye. We stay for the year after.

Plans change. Markets move. One named person leads your project and keeps you informed until a year after launch. A backup is there when they're away.

The rhythm / when you hear from usIncluded

  1. Before launch · every weekA written update, and a short call if you want one.
  2. Launch dayWe go live together, then send a launch report.
  3. After launch · weeks 1 to 4A weekly check-in on errors, costs and usage.
  4. Months 3 · 6 · 9 · 12A one-hour review and a written report.

A / Revisions and changesChange requests · you approve first

You see the price of a change before we start it.

A change that costs extra waits on your build board as HOLD until you approve it by email.

  • IncludedTwo rounds of revisions on each design. Fixing our own mistakes never uses a round.
  • IncludedSwap an unstarted feature for one of the same size.
  • Priced firstA change note shows price, timeline and effect on cost per user.
  • UrgentIf your data or money is at risk, we act first and tell you the same day.

B / Keeping up with your marketPrices · models · rules · checked at every review

When your market moves, we help your product move with it.

AI prices change. Models retire. Laws and app-store rules change. When a change like this breaks a feature, we help you find the next step.

  • IncludedEach review re-runs the money math at current prices.
  • IncludedWe check feature bets. Removing a feature that missed its goal costs nothing extra.
  • Priced firstAny other change comes on a change note. Doing nothing is always an option.
  • Care planOptional monthly monitoring, reports, updates, tested backups and small changes.

We're not a law firm, a tax adviser or a bank. We don't watch every change in the law. If we spot one that may affect you, we tell you; a licensed professional gives advice and files documents.

Ask how this would work for your product

No lock-in. No hard feelings.

Stay because we're good, not because you're stuck.

Your product should never depend on us. Whenever you choose, we hand it to your own team or another agency, cleanly, with nothing of ours left inside your product.

  1. 01Yours from the first day. Code, designs, domains and accounts are in your name. You hold full access.
  2. 02Your team, trained. Live online sessions, recordings and short guides to run your product and tools.
  3. 03Leave any day. No lock-in and no exit fees. A care plan ends with 30 days' notice.
  4. 04A proper handover. Documentation, accounts, a session with the new team and 30 days of answers.

We'd rather keep you by being useful than by being hard to leave.

No code only we can run · Nothing hidden · Nothing built to keep you

Specialist service · Europe

Selling in Europe? The rules are part of the build.

Marketplaces and platforms that serve Europe carry homework that's easy to miss until after launch. We design it in from day one.

  1. 01Seller identity checks KYC / KYB
  2. 02VAT One-Stop Shop
  3. 03DAC7 seller reporting
  4. 04Digital Services Act trader rules
  5. 05GDPR by design
  6. 06Strong customer authentication
  7. 07European Accessibility Act

It's specialist work, priced as specialist work, because getting it wrong can mean fines, frozen payouts or a rebuild.

We're not a law firm, a tax adviser or a bank. We build the rules into the product; licensed professionals give legal and tax advice.

Planning a platform? Tell us about it

Launch day, 09:00 in Amman

Six offices. One crew.

Sheridan, Berlin, Amman, Dubai, Ramallah, and Islamabad. Between them, our working hours cover up to 20 hours a day.

  • US / 01SheridanWyoming, United StatesFri 9 OctAmerica / Denver
  • EU / 02BerlinGermanyFri 9 OctEurope / Berlin
  • ME / 03AmmanJordanFri 9 Oct · Ostra goes liveAsia / Amman
  • ME / 04DubaiUnited Arab EmiratesFri 9 OctAsia / Dubai
  • ME / 05RamallahPalestineFri 9 OctAsia / Hebron
  • PK / 06IslamabadPakistanFri 9 OctAsia / Karachi
Example · a 09:00 to 18:00 day in each office, shown in Amman time20 h of every 24 covered
  • Islamabad: 07:00 to 16:00
  • Dubai: 08:00 to 17:00
  • Amman: 09:00 to 18:00
  • Ramallah: 09:00 to 18:00
  • Berlin: 10:00 to 19:00
  • Sheridan: 18:00 to 03:00
  • The crew: 07:00 to 03:00, 20 hours

A few things we believe

Five things we won't trade.

  1. 01

    AI should make good software cheaper, not bad software faster.

    Ostra's wholesale portalOne AI-built file of 3,800 lines, now 14 clear parts and 142 tests.

  2. 02

    If we built it, we stand behind it.

    Ostra v1.0 · live 9 OctFree fixes for 12 months, measured against the signed specification.

  3. 03

    Stay because you want to, not because you have to.

    Exit fee: $0Code and accounts in Ostra Coffee LLC's name since 2 Oct.

  4. 04

    Sometimes the right feature is the one you don't build.

    Loyalty points: not in v1.0Talked out of it, so half its price came off Ostra's bill.

  5. 05

    Tell the truth, even when it costs us the sale.

    The first conversationSometimes the honest answer is that you don't need us.

Good people, good work

Build with us.

Our crew works across six offices, with a network of lawyers, accountants and agencies we bring in. If you believe what we believe, we'd like to meet you.

  • Sheridan
  • Berlin
  • Amman
  • Dubai
  • Ramallah
  • Islamabad
  • Lawyers
  • Accountants
  • Agencies

Before we start

Questions founders ask us.

Something else on your mind? Bring it to the first conversation.

01How do you integrate AI into our products and systems?

We build custom AI features, agents and automated workflows into your apps and business tools. We treat AI like any other part of the system: it runs inside security limits, under a spending cap, and behind automated tests. Like everything else we build, it comes with our 12-month guarantee.

02I built an MVP with AI tools (Cursor, Lovable, v0). Can you rescue and harden it?

Yes. AI tools are great at getting a demo working, but they don't remember the whole design, so each new prompt adds another fragile workaround. Then a change to one feature, or to the database, breaks something else.

We audit the whole codebase, untangle it into clear parts, close the security holes (exposed API keys, open database rules, customers who can see each other's data), cap AI spending and add automated tests, so you can ship updates without holding your breath. If rebuilding a part is faster and cheaper than untangling it, we'll tell you up front.

03Who owns the code, content, domains and accounts?

You do, from the first day. Everything is in your name, or your company's once it exists, and you hold full access. Images and videos we make come with their rights in your name, too.

04How much does it cost?

After the free consultation, you get one fixed price for the scope we agree. You'll know the number before we start.

05Do I need a US company?

No. We work with founders and companies around the world. You only need a US company if you want a payment service like Stripe where it isn't available to you, a US bank account, or American investors. If you don't need one, we build and launch for your local company and market.

06Which automation platforms and AI tools do you work with?

We connect workflow tools like n8n, Make and Zapier to AI models from Anthropic (Claude), OpenAI and Google Gemini, and write custom code where they fall short. We automate the everyday work of a business: lead generation, CRM sync, customer support replies, ticketing, marketing campaigns, invoicing and market monitoring. Every automation belongs 100% to you, comes with full documentation and connects to accounts in your name.

07Do you optimise for search engines and AI agents (SEO and AEO)?

Yes. Everything we build is made to be found by people and by AI. Over 53% of all web traffic in 2025 was automated: AI agents, crawlers and bots (Imperva, 2026 Bad Bot Report).

So we do technical SEO for people who search, and Answer Engine Optimisation (AEO) for the AI that answers: JSON-LD schemas, structured data and machine-readable pages that AI models can read, cite and recommend.

08Can you help us sell in Europe?

Yes. We design marketplaces and platforms with Europe's product rules in mind from day one. Licensed professionals give legal and tax advice; we build the requirements into your product.

09Do you take referral fees from software vendors?

No. We recommend tools based on what fits your needs, and we don't take referral fees or commissions.

10What happens if I leave?

Everything is yours. We give your next team a full handover, and answer their questions for 30 days. Your guarantee stays with the product for the rest of its 12 months when changes pass our unchanged release checks.

11Are you a law firm or a tax adviser?

No. Official registered agents file US company papers. Licensed lawyers and accountants we bring in give legal and tax advice and file any documents.

Your idea has somewhere to go.

Bring the rough version. The half-built version. The one you can't stop thinking about. We'll help you figure out what it needs next.

Book a free consultation

Booking opens when we launch.